AI Optimization.
Show up when people ask ChatGPT who to hire.
Your next customer may never open Google. They ask ChatGPT, or another AI, who handles their problem in their city. We build the pages, headings, and structured data that let that answer name you — for the specific work you do — and send them to a site worth calling.
Built for the way local customers actually find you.
We only work with locally-owned service businesses — so this isn't a generic playbook. Here's how we think about AI Optimization when the goal is leads and booked work.
A specialty an AI can repeat
We pick the lane and write the site so the headline, the first sentence, and every service page say the same thing. When someone asks who handles that one kind of work, the page gives the model a clear name to repeat.
Headings written as the questions people ask
One H1 per page, written the way someone would ask for help. H2s for the situations they are actually in. H3s for the steps underneath. That order is how a model reads a page and decides what it is about — and whether to send someone to you.
Structured data, tied to your Google listing
The same facts live in the markup: who you are, what you offer, the questions you answer, and the guides that go with each service. Your Google Business Profile is linked as the same business, so the website and the map listing agree.
Proof that matches the page
Guides and reviews sit on the service they belong to. A page about one problem, with writing and client words about that problem, is a page an AI can cite with confidence.
What's included in an AI Optimization engagement.
- Discovery of the specialty and the questions customers ask before they call
- A heading plan for every important page — one H1, situation H2s, step H3s
- Structured data for the business, the people, each service, FAQs, and guides
- Your Google Business Profile linked in the markup and on the site
- Guides written for each service and attached to that service's page
- Reviews matched to the service they actually describe
- A fast, clear site, so the page is worth recommending
- 01Recommended when someone asks an AI who to hire
- 02Pages specific enough to be quoted
- 03The same structure that helps you rank on Google
Website, SEO, AI optimization, and ads are strongest as one system. Pair this with the rest when you're ready.
If you run a local service business and want a website that actually brings in work, let's talk.
Tell us about your business and what you're trying to grow. We'll be in touch within one business day.