A tired WordPress site, rebuilt into a fast, modern website that gets found on Google.
Phoenix Car Rental has rented cars to the Valley since 1971. We rebuilt their website from scratch so it finally looks the part, loads instantly, and shows up when locals search Google — and we run their Google Ads, too.
A 50-year local name, hidden behind a dated website
Phoenix Car Rental is family-owned, independent, and has served the Valley for over 50 years. They win on things the big airport chains can't match — cash and debit rentals, no credit checks, renting to drivers 18 and up, and no airport fees. The catch? Their old website was slow, clunky, and looked a decade out of date. For a business whose whole pitch is "trust the local shop," the site was quietly telling the opposite story.
A clean, modern site that finally matches the business
We rebuilt the entire website from the ground up — modern design, easy to read, and effortless on a phone. Every vehicle and every service got its own clear page, with the phone number and "reserve" button never more than a tap away.
- A fresh, professional design built to earn a visitor's trust in seconds
- Works beautifully on phones — where most rental searches happen
- A dedicated page for every vehicle, from economy cars to 15-passenger vans
- Clear paths to call or reserve on every single page
A perfect 100/100 on Google's PageSpeed — mobile and desktop
Most websites never come close to this. A perfect PageSpeed score is rare, and Google has said site speed is part of how it decides who ranks. But it isn't just about rankings: a site this fast means visitors don't give up and leave. Pages appear instantly, everything is easy to find, and more of those visitors turn into phone calls.
We replaced the old site without losing their spot on Google
Their old website had built up years of ranking history on Google. The risky part of any rebuild is throwing that away. We carefully carried every old web address over to the new site, so customers and Google both land in the right place — and their hard-earned rankings came along for the ride.
- Every old page mapped to its new home, so no links break
- Search Console cleaned up so Google indexes the right pages
- Local business details set up correctly so they show up in local search
We run their Google Ads, pointed at ready-to-book searches
Beyond ranking naturally over time, we manage their Google Ads so they show up right now for people searching to rent. We focus the budget on the searches that actually book — cash rentals, van rentals, trips to Rocky Point — and send those clicks to pages built to match, so the ad money turns into phone calls instead of wasted clicks.
- Ads targeted at people ready to rent, not just browsing
- Budget focused on the services that bring in real bookings
- Every ad points to a matching page, so the message stays consistent
One simple dashboard that shows what's actually working
Instead of confusing reports, we built Phoenix Car Rental a simple, custom dashboard. At a glance, the owner can see how many people visited, how many called or reserved, and how the Google Ads are performing — all in one place, in plain English.
- Full website rebuild — modern design, mobile-first, fast
- A dedicated page for every vehicle and every service
- Same-site takeover that preserved their Google rankings
- Technical SEO so Google can find and trust every page
- A perfect 100/100 Google PageSpeed score, mobile and desktop
- An accessible site that works for every visitor
- Call, reserve, and directions tracking on every page
- A simple custom dashboard for traffic, leads, and ad results
- Ongoing Google Ads management aimed at ready-to-book searches
- Migrated blog and FAQ content that answers real customer questions
“Our old site was slow and looked ancient. The new one is fast, it finally looks like the business we've built over 50 years, and customers can actually find what they need and call us. Blackland handled all of it — the website, getting us found on Google, and the ads.”
Ready to put your website to work? Let's talk.
We work with a small number of small businesses at a time. Tell us what you're trying to grow and we'll be in touch within one business day.