A local service site built the right way — so they get found in every town they serve.
Big Tex installs misting systems across ten Central Texas towns. We built them a website that gets found in every one of those towns — for every service they offer — instead of just ranking for Austin and hoping.
Their customers search town by town
Big Tex installs commercial-grade misting systems for patios, restaurants, and businesses around Austin. Here's the thing about a business like this: customers don't search for "misting company." They search for the exact thing they want, in their own town — "patio misting installation in Cedar Park," "misting fans Dripping Springs." Local and specific.
Most websites rank for one town. This one ranks for all ten.
A single homepage can't show up well for every town-and-service search. The fix is to give each one its own page — but that's dozens of pages most companies never bother to build, so they quietly miss those searches. That gap is exactly where we went to work.
- 5 services: residential, commercial, rentals, maintenance, and repair
- 10 towns: Austin, Round Rock, Cedar Park, Georgetown, Dripping Springs, and more
- A dedicated, findable page for every single combination
The search someone types — and the page waiting to answer it
This is the whole idea in one picture. When someone in Round Rock searches for residential misting installation, there's a page built specifically for that — the headline, the town, and the details all match what they typed. That's what makes the phone ring.
The same pages make Google Ads cheaper and more effective
Here's a benefit most website developers never think about: these pages are built exactly the way Google Ads wants them. Google rewards continuity — when someone searches for a service in their town, sees an ad about that service in that town, and lands on a page built for that service in that town, Google scores the whole match as highly relevant. That score (Google calls it Quality Score) directly lowers the cost per click and lifts the ad higher up the page. Most businesses point every ad at their homepage and quietly pay more for worse placement. Big Tex has a matching landing page for every search — so their ads start with the advantage.
- Search term → ad → landing page all say the same thing — the continuity Google rewards with a higher Quality Score
- A higher Quality Score means a lower cost per click and a better ad position
- A ready-made, relevant landing page waiting for every service-and-town ad
A foundation that grows with the business
The best part is what happens next. This isn't a fixed brochure site — it's a foundation built to expand. As Big Tex takes on a new town or adds a service, the site grows to match, with new pages that carry the same quality and optimization as everything already there — no starting over and no costly rebuild. The website keeps pace with the business instead of falling behind it.
Fast, professional, and built to rank
A great site has to do two jobs: look trustworthy to a customer, and be readable to Google. This one does both — a clean, modern design that makes Big Tex look like the professional outfit they are, with all the technical SEO groundwork done properly underneath so their pages can actually rank.
- A modern design that reads as professional and trustworthy
- The behind-the-scenes SEO setup Google needs, done right
- Fast pages and clean links between services and towns
Every page makes it easy to get a quote
A visitor should never have to hunt for how to reach you. Every page has a simple quote form that already knows which service and town the visitor was looking at — so when a lead comes in, Big Tex knows what they want before they even pick up the phone. And those leads land reliably in the inbox.
- A fast, modern website built to earn trust on first impression
- A dedicated page for every service in every town (50 in all)
- Built to scale — new towns and services expand the site without a rebuild
- Local SEO set up so Google can find and rank each town's pages
- Smart internal links guiding both visitors and Google
- Localized content for each town, down to the neighborhoods
- A 12-article help center answering common buyer questions
- Quote forms pre-filled with the service and town the visitor came from
- Reliable email delivery so no lead slips through the cracks
“We used to really only show up for Austin. Now we come up when people search their own town, and the quote requests come in already knowing what they need. The site looks great and I don't have to touch it.”
Ready to put your website to work? Let's talk.
We work with a small number of small businesses at a time. Tell us what you're trying to grow and we'll be in touch within one business day.